During my senior year at Penn State, I worked with eight other people in my Advertising Campaigns class to put together a 12-month campaign plan for Graduate Hotels’s new Roosevelt Island location, projected to open Summer 2020. We worked closely as a team and reached out to Graduate Hotels representatives if we had any questions, before presenting our plan in front of Graduate Hotels executives at the end of the semester. Out of three groups, Graduate Hotels picked our plan and presentation as their favorite and the winner of our class.